Dabur is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad, Uttar Pradesh. It manufactures Ayurvedic medicine and natural consumer products, and is one of the largest fast-moving consumer goods companies in India and in many destinations internationally as well.
Dabur wanted to reach new customers in Kenya for its herbal toothpaste, at the same time reward its existing customers for using their products. The company wanted to partner with a brand that was contemporary and relevant to the younger audience as they wanted to attract more youthful customers.
RewardPort studied the current Kenyan thoroughly to understand relevant and contemporary global brands that Dabur could partner with for this promotion. There’s nothing young people like more than ordering out and taking Uber rides; and that’s what we did! We got Uber on board and offered customers with a discount of 300 Kenyan Shillings on Uber rides or Uber Eats.
The program was successfully designed, executed and implemented by RewardPort Kenya. Dabur’s herbal toothpaste sales increased exponentially and the partnership between two powerful brands caught a lot of positive attention from young and new customers.